In this last Module, we’ll be exploring (and setting up) Facebook and Instagram ads. We’ll learn the types of ads that are best suited for what you offer, how to choose targets so that you reach the right people, what kind of budget you’ll need, where to place the ads (there may be more places than you’re aware of!) and then creating the actual ad with images, video and text.

Once you work your way through the video, I would love for each of you to set up an ad using Ads Manager in Facebook and let me know what questions you have.

You don’t need to spend a lot on the ad – $5-10 is sufficient for a test run.

Before you run the ad, feel free to send me your workbook with the ad content inside to review or upload and share it with the group.