Online Business Musings
strategy, mindset and marketing![What’s an OBM? [and do you really need one?]](https://jxzf2e.p3cdn1.secureserver.net/wp-content/uploads/2021/09/SMW-13.png?time=1722020982)
What’s an OBM? [and do you really need one?]
Last time, I popped into your inbox and let you know about my business name change [you can read about it here, in case you missed it!]. This time, I wanted to share a bit more with you about What an OBM is andTo help you decide if you really need one [as not every...
Choosing your business name
You may have noticed something a little different around here… After nearly a decade of being “Social [media] Wellness™”, I’ve changed my business name. It wasn’t an easy decision. I have LOVED my business name since I first came up with it. You see, I got my start as...
6 Tips to Simplify Your Business
Just a quick note today to help you simplify your business [as that's my a main focus over here at SMW - to make it easier for solopreneurs to run their businesses and connect with their clients and customers!]. Use a task system [ie asana.com] to keep track of...
how to earn extra money in your business
Today I'm talking about affiliate marketing - what it is, and what NOT to do. For those of you unfamiliar with affiliate marketing, here's a quick overview. Being an affiliate for another company is like being an ambassador. It should be... A company that you believe...
The business lesson from A Miracle on 34th Street
Are you sensing a theme for this month? We're talking all about the importance of the client / customer experience. And today we're focusing on one key aspect from the classic holiday film, A Miracle on 34th Street: The Customer First Policy. To put people ahead of...
Fake it until you make it?
I had a client a few years ago who hired a copywriter. She had been in journalism for a few years but had just entered the online marketing world. Without discussing it with me (a big no-no as I'm the impartial entity in this team dynamic!), she had convinced him to...
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