What’s an OBM? [and do you really need one?]

Last time, I popped into your inbox and let you know about my business name change [you can read about it here, in case you missed it!]. This time, I wanted to share a bit more with you about What an OBM is andTo help you decide if you really need one [as not every...

Choosing your business name

You may have noticed something a little different around here… After nearly a decade of being “Social [media] Wellness™”, I’ve changed my business name. It wasn’t an easy decision. I have LOVED my business name since I first came up with it. You see, I got my start as...

6 Tips to Simplify Your Business

Just a quick note today to help you simplify your business [as that's my a main focus over here at SMW - to make it easier for solopreneurs to run their businesses and connect with their clients and customers!]. Use a task system [ie asana.com] to keep track of...
Choosing your business name

Choosing your business name

You may have noticed something a little different around here… After nearly a decade of being “Social [media] Wellness™”, I’ve changed my business name. It wasn’t an easy decision. I have LOVED my business name since I first came up with it. You see, I got my start as...

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The business lesson from A Miracle on 34th Street

Are you sensing a theme for this month? We're talking all about the importance of the client / customer experience. And today we're focusing on one key aspect from the classic holiday film, A Miracle on 34th Street: The Customer First Policy. To put people ahead of...

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Fake it until you make it?

Fake it until you make it?

I had a client a few years ago who hired a copywriter. She had been in journalism for a few years but had just entered the online marketing world. Without discussing it with me (a big no-no as I'm the impartial entity in this team dynamic!), she had convinced him to...

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Service with a smile

Service with a smile

To follow up from the last blog, I thought I'd write a little more about customer service. Have you heard the expression: The customer is always right. I ask because a few years ago, I asked that question in a group and it was surprising to see so many people who...

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Never stop learning

Never stop learning

Today I wanted to hop in here with just a really quick note about LEARNING. [prefer to watch the IGTV video - click here] I'm emphasizing learning because someone recently told me that they no longer wanted to learn anything new for their industry. They didn't want to...

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The Facebook Algorithm

The Facebook Algorithm

You may have seen ads from online marketers claiming they have cracked the code on the Facebook algorithm and they are giving away the secret for $XXX. Well, I hate to break it to you but it’s not possible to understand the Facebook algorithm. From what we've all been...

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What NOT to do on Instagram [Part 2!]

What NOT to do on Instagram [Part 2!]

Another quick post on what NOT to do on Instagram! Last time I wrote about writing super long posts on Instagram. [read it here!] This time, I want to write a quick note about formatting. I bet you’ve seen someone who has used fancy text on their Instagram posts or in...

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What NOT to do on Instagram

What NOT to do on Instagram

How (and why) to keep your online – blogs, instagram posts, pins – short and succinct. I’m in a facebook group for entrepreneurs and recently a woman posted about how she was running into a problem on Instagram: Her posts were soooooooooooo long that they exceeded the...

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A letter to our precious planet

A letter to our precious planet

[supsystic-social-sharing id='2'] Every year on Earth Day, I share this letter that I wrote to our "home". And this year, I decided to turn it into a video. My hope? That each of us recommit to being better stewards of our ONE precious planet. Our home. Not just on...

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