Choosing your business name
You may have noticed something a little different around here… After nearly a decade of being “Social [media] Wellness™”, I’ve changed my business name. It wasn’t an easy decision. I have LOVED my business name since I first came up with it. You see, I got my start as...
6 Tips to Simplify Your Business
Just a quick note today to help you simplify your business [as that's my a main focus over here at SMW - to make it easier for solopreneurs to run their businesses and connect with their clients and customers!]. Use a task system [ie asana.com] to keep track of...
how to earn extra money in your business
Today I'm talking about affiliate marketing - what it is, and what NOT to do. For those of you unfamiliar with affiliate marketing, here's a quick overview. Being an affiliate for another company is like being an ambassador. It should be... A company that you believe...
The business lesson from A Miracle on 34th Street
Are you sensing a theme for this month? We're talking all about the importance of the client / customer experience. And today we're focusing on one key aspect from the classic holiday film, A Miracle on 34th Street: The Customer First Policy. To put people ahead of...
Fake it until you make it?
I had a client a few years ago who hired a copywriter. She had been in journalism for a few years but had just entered the online marketing world. Without discussing it with me (a big no-no as I'm the impartial entity in this team dynamic!), she had convinced him to...
Service with a smile
To follow up from the last blog, I thought I'd write a little more about customer service. Have you heard the expression: The customer is always right. I ask because a few years ago, I asked that question in a group and it was surprising to see so many people who...
How to lose customers (and referrals)
I recently had the most bizarre experience in a facebook group and figured I'd share it here with you, as a reminder of what not to do as a business owner... In this group, I was replying to another member's post. I said that I was right there with her, being tired...
I made a mistake…
These last few months, I've been recovering from major surgery AND major complications from that surgery. At the same time, I'm still trying to run my business. From the surgery, I have been dealing with "anesthesia brain" or possibly, at this point, I may have moved...
Do this one thing today for your business!
A quick tip to help you build your business... Today, I want you to look at your Facebook profile - your personal page (not your biz!). Do you have your business listed as your workplace? AND... Is it public so that if potential clients or customers take a look at...
Never stop learning
Today I wanted to hop in here with just a really quick note about LEARNING. [prefer to watch the IGTV video - click here] I'm emphasizing learning because someone recently told me that they no longer wanted to learn anything new for their industry. They didn't want to...
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